In reality, there is no rule to increase sales on your e-commerce store. It all depends on the type of e-commerce store you operate, the audience you target, and the manner in which you operate your store.

Now that you know about the common reasons that contribute towards a decrease in online sales, here are some ways you can increase e-commerce sales in your stores.

Build Trust of Your Brand

Some of the tactics you can use to build trust amongst the customers about your brand:

• Improve the quality of your products. Sell what your product description says. This indicates that you are honest with your customers.
• Keep customers engaged on your social media pages. You can conduct webinars, shoot live videos of your warehouse/office, and initiate sweepstakes. All these activities help you engage your customers.
• Share user-generated content on your blogs, social media pages, website. These can be testimonials of your products or tweets of your users who had a wonderful experience shopping from your web store.
• Ask users to provide an honest review of your service on review & rating websites.

Set Your Prices Right

Now that you have built some trust, people will visit your online store. It is time you set the right quotes so that these people can buy from your store like:

• Learn about the cost other stores are charging for the same product. Maybe you can leverage cost as your unique selling point.
• Change your wholesaler if he/she is selling the product for a higher cost. You may have to search the market for this, but it will be worth it in the long-term.
• Consider decreasing shipping prices or providing free shipping if people spend more than a particular amount on your store.

Now capitalize on these points.

Sometimes you don’t even realize what your USP is. If that is the case, visit the review websites and see what your customers are writing about you and what keywords they are using. These are the keywords that describe your service to your audience. Use them in your marketing material as they are the views of your precious customers.

Optimize & Split Test Website

You only have 15 seconds to grab the attention of the user. If you can’t, you lose them. This is called the 15-second rule of website usability. The second most important rule of conversion rate optimization (CRO) is the 3-click rule. It says that a site user should require only three clicks to reach the checkout page. Make sure that you optimize your website according to your needs.